SalonMatic

A recent study from Google indicates that last Valentine’s Day, 62% of popular restaurant relates searches came from a mobile phone.

Event if it isn’t new for us, on may we stated that “Having you salon website mobile optimized is no longer an option”, because we know the importance of mobile traffic and you should to.

Volume of Searches for Popular Chain Restaurants in the US

Some interesting number from Google’s report, you shouldn’t ignore:

• Consumers were 560% more likely to click to make a call week over week.
• Searches for these restaurants grew 359% on mobile … between February 7th and February 14th

What does this mean for you salon business ?

From a marketing perspective you need to take care of your offers according to public demand, or even create one. Social events, like: Valentine, Carnival, 4th of Jully and many others, should always be carefully planned with a targeted marketing campaign attached to it.

Why should you have targeted campaigns ?

By having a targeted campaign you’ll make easy for the customer to buy from you, without the pain of having to choose between all the services you offer, remember that the customer most of the times don’t know what he wants.

Specific offers, attached to special dates, will make your business go upper on search engines rank, for the special occasion keywords. Let’s say, for Valentine’s you could create a “Valentine’s couple massage” and take advantage of the Valentine’s related searches on search engines.

Every offer or campaign should be time bounded, by having offers time limited you’ll push the visitor to a decision for the deal, you ca think on creating flash deals. Why not use your blank spaces on calendar to push special flash deals? Why not create and broadcast a flash deal ?

A recent Google presentation shows some interesting data, which makes clear that by not being optimized mobile you’re losing business.

Did you know that:

• 95% smartphone users look for local information
• 79% smartphone users use it to help with shopping
• 74% smartphone users make a purchase based on a smartphone search
• 48% smartphone users use it to get coupons and promotions

Not convinced yet ? Take 3min of your time and see for yourself.

Saying this, do you still think that your salon website can be non mobile optimized ?

We’re building a solution to help you achieve this goal and get you more business, subscribe to know when is ready. http://www.salonmatic.com

How much does it worth getting new customers for as low cost as it can get, think on  FREE ?

The internet evolves as faster as it can get, and you business needs to get along with it, otherwise you’ll get passed by and start loosing customers.

Photo credits http://www.sxc.hu/photo/854196

The 20th century

In order to get some referrals and testimonials before you needed to ask you customers for a kind service testimonial and get permission to publish it on marketing materials, flyers, newspaper ad, radio ad, …

The 21th Century / NOW

Social is the word you are looking for, nowadays the news walk faster and are seen by many more people than before.

Your customer will, for sure, have a Facebook, Twitter or Flickr account and will most certainly talk about your salon and/or service, you just need to be prepared to detect the buzz created around you salon and amplify the free advertising done by your clients.

Some actions that will make your salon publicity be amplified:

1. Thank you to your customer for talking about you, this will make all your network see the customer appraisal, on Facebook, Twitter or even on Flickr, about your service.

2. Create targeted campaigns for your salon, let’s think on: 20% for all your Facebook fans, 10% to all you customers that share the promotion on Twitter or even 20% to the customers that get more comments on a Flickr photo that links to your salon website.

Are you thinking about the amount of work you need to do in order to manage this, nowadays your online appointment software should do this already, if not, most probably there are independent softwares that allows you to manage this kind of marketing. It is imperial that use the social tools where your customers are, otherwise you belong to the past.

What Social marketing are you doing to engage your customers ?

We’re building a solution to help you achieve this goal and get more business, subscribe to know when is ready. http://www.salonmatic.com

Are you cross selling services on you Salon business ? If not, i have one dumb question for you: Why aren’t you cross selling ?

Photo credits from http://www.sxc.hu/photo/665434

Let’s go through the basics on running any kind business, there are 2 ways to increase your business income/revenue:

1. Get new clients = Increase number of clients
2. Get more money from each client : Either you can make the client return more often or you get more money out of each visit.

If you are in business for a while, you must be thinking right now that getting new clients requires a considerable amount of effort from you. So how about getting more money from each of your clients ?

Cross selling is the term you should always have in mind, just try out to sell complementary services to your clients each time they make an appointment with you.

Why aren’t you cross selling your salon services to the client ? I can’t finger it out why clients that do Nails service, should always do Nails services or those that do Hair services should only do Hair services, do you ?

Let’s make a simple math exercise:

Suppose you have 300 clients, and you cross sell services to 10% of those this month, let’s say that you sell Manicure services to a reference value of $25 per session.

Monthly revenue from Cross Selling = $25 x 30 clients = $750,00 

Yearly revenue from Cross Selling = 12 x $750 = $9.000,00

With a simple service cross selling you have just increased $9.000,00 to your yearly salon revenue, how easy this can be ?

We’re building a solution to help you achieve this goal and get more business, subscribe to know when is ready. http://www.salonmatic.com

Our designers are just preparing some goodies for our clients and friends.

Don’t tell anyone but i will let you sneak a peek, hereby i present you the SalonMatic Stickers:

We’re still working hard to bring you a great product, meanwhile we intend to spoil our first subscribers with a set of great goodies and promotional sets.

You can be apart of the early subscribers too, just let us know on our website http://www.salonmatic.com/.